Take Your Social Strategy To The Next Level At #SMWChicago


Social Media Week

Don’t miss your chance to attend #SMWChicago! Register here.


With new platforms, ever-changing algorithms, and an evolving media landscape, it has become increasingly difficult to execute an effective social media strategy.

This November, industry experts, executives, and influencers will meet at Social Media Week Chicago to discuss all things social and help get your brand to rethink, retool, and reenergize your strategy.

Navigating the Nuances of Facebook’s Bidding Algorithms (Hosted by 3Q Digita)

During this session, Molly McCarty, 3Q Digital social advertising expert, will dive into the intended purpose of each Facebook bid type and how audience characteristics and conversion goals should be used to find the optimum bidding strategy.

She will also share insights into the data and spend limits required to make the most out of Facebook’s bidding and how the algorithms make use of other factors, such as positive engagement, in bidding auctions.

The State of Social: Best Practices for an Evolving Media Landscape (Hosted by 4C)

Using data from the latest report, Aaron Goldman, CMO of 4C, will show participants how these channels are evolving and share best practices from leading marketers. 4C will include senior representatives from its premier clients to facilitate a first-hand panel discussion.

Audiences will learn best practices for social advertising from marketers and publishers and upcoming key trends in the social media landscape.

How to Build Social Virality Into Offline Events (Hosted by LIVESTRONG.COM)

Go beyond the hashtag. Lia Haberman, Director of Social Media at LIVESTRONG.COM, will discuss how to leverage IRL events, from intimate influencer dinners to national conference series, in order to make an impact in the digital space.

She’ll speak to the importance of integrating a coherent social media plan around any event to successfully build anticipation, amplify reach and drive greater engagement.

How to Use Visual Discovery to Inspire Consumers to Act (Hosted by Pinterest)

In this session, Eric Edge, Head of Global Marketing Communications and Industry Relations at Pinterest, will discuss the future of visual discovery and how brands can leverage Pinterest’s tools to enhance the consumer experience and drive real business results.

Video and the New Tools for Expression (Hosted by Twitch)

Twitch is world’s leading social video platform and community where 10 million visitors gather each day to watch and talk about video games, music, the creative arts, themselves, and other beyond gaming topics with more than 2 million streamers.

In this session, Caitlyn Manfredi (Director, Client Strategy, Twitch) will educate attendees on the language (and meaning) of Twitch that creates a unique community dynamic, we’ll share the various use cases of real-time, chat-enabled content where the community plays an active role and showcase the distinctive ways that the community unites to share and create moments around a common passion.

Next Level Social Media: Building Successful Product Communities with Facebook Groups (Hosted by DigitalMarketer)

Creating a true community of your customers can be an incredibly powerful tool for increasing conversions, reducing churn, and increasing customer value… and it doesn’t have to cost you big bucks.

In this session, Suzi Nelson, Community Manager at DigitalMarketer, will teach you how to properly apply online communities into your marketing mix and transform transactional customer relationships into emotional relationships.

How the World’s Largest Brands Use Social to Improve In-Store Experiences (Hosted by Sprinklr)

Today, if you’re a retailer, you need to excel at social media management or you’ll be out of business. Although retailers understand the importance of omnichannel engagement, it can be challenging for them to figure out exactly how to connect social media and online reviews to in-store customer experiences.

In this session, attendees will hear real-life examples from top brands who have used social to put customers at the center of their business and learn how to use social engagement to attract customers to physical stores.

Instant Success on Instagram (Hosted by The Knot)

In her talk, Kristen Maxwell Cooper (Executive Editor, Digital & Social Media, of The Knot) will share how brands can create instant success on Instagram through everyday best practices, strategies to grow your audience and increase engagement and tactics for taking your images from good to great.

Access 200+ hours of educational talks and exclusive interviews on SMW Insider. Activate your free trial here!



SMW Staff

SMW News, Social Media Week

@socialmediaweek

Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas, innovations and insights into how social media and technology are changing business, society and culture around the world.



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