5 Speakers Exploring Startups At Social Media Week Chicago


Social Media Week

Don’t miss your chance to attend #SMWCHICAGO! Register here.


At #SMWCHICAGO, learn from the creative minds behind some of the fastest growing startups.

They will explore topics such as learning how to develop an editorial strategy from scratch, why social tone of voice matters for startups, and how to find your own and how to staff resources and processes against the demands of digital content.

Here are five speakers discussing startups at Social Media Week Chicago this November.

Charlie Hart (Director of Digital Marketing, RXBAR)

At RXBAR, Charlie leads digital strategy and execution, focusing on online and offline customer acquisition, brand building, content development and social media to maintain RXBAR’s leadership in the category. As a brand guardian, Charlie also oversees the development of the brand, supporting both RXBAR’s verbal and visual identity.

In his time at RXBAR, Charlie has grown the brand’s organic social accounts from 27k to 360k followers and built a complex digital media ecosystem that spans across 30 channels, including programmatic display, programmatic TV, Hulu, direct mail, paid social and sponsored content via articles, podcasts, and video blogs.

Adam Bianco (Chief Marketing Officer, Tide Spin)

Tide Spin is Procter & Gamble Co.’s new on-demand laundry and dry cleaning pickup and delivery service in Chicago.

Adam Bianco is the Chief Marketing Officer for Tide Spin. During his previous professional stops – hospitality industry innovators, the G.R.E.A.T. Grille Group and Levy Restaurants, he collaborated with some of the world’s top brands, Harley Davidson, Disney, American Girl, Chicago Cubs, NFL teams, and Hall of Fame athletes. Last year he ran his own successful digital marketing consulting company before joining Tide Spin.

John Godwin (CMO, Schlep)

Schlep was founded in October 2013 and provides users a fully insured, no fail services including delivery, on-site heavy lifting, receiving, short-term warehousing and an all-around brand-centric experience.

John leads the growth and marketing teams at Schlep using expertise gained from more than a decade of advertising and brand building. Throughout his career, he has helped businesses develop meaningful relationships with their customers through integrated marketing and thoughtful brand experiences. He leads with a roll-your-sleeves-up approach to growing Schlep tapping his network of seasoned marketing professionals and an in-house content team. He thinks everything you share should be interesting enough to talk about.

Kristin Hillery (Editor, InVision Blog)

InVision is the world’s leading prototyping, collaboration & workflow platform.

As Editor of the InVision Blog, Kristin Hillery works with tech industry leaders from all over the world to publish articles on everything from UX design to freelancing with depression. When she first joined the team in 2015, the blog had just 500,000 subscribers—and in just 3 years it’s grown to 2.5 million. Before InVision, Kristin was the Editor-in-Chief of the Texas Travesty, the largest college humor publication in the nation, and co-founded digital agency Four Kitchens.

Adam Risman (Content Marketing Manager & Editor, Intercom)

Intercom is the first to bring messaging products for sales, marketing & customer service to one platform, helping businesses avoid the stiff, spammy status quo and have real conversations that build real connections.

Adam Risman is an Editor at Intercom, where he’s part of the team behind the award-winning Inside Intercom blog and leads production of its associated weekly podcast. Previously an Editor at Time Inc. and Pace Communications, Adam has helped bring business and lifestyle narratives to life for Ford Motor Company, New York Stock Exchange, Navistar, ASICS, USAA and more. He’s also been a Senior Editor at The Collective Quarterly, a startup travel magazine that visits one location per issue and utilizes slow journalism to drill deep into the bedrock of history and character that makes a place what it is.

#SMWCHICAGO takes place this November 14-17. You can secure your pass by clicking here. We hope to see you there!



SMW Staff

SMW News, Social Media Week

@socialmediaweek

Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas, innovations and insights into how social media and technology are changing business, society and culture around the world.



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