Unlock The Power of Your Brand With Morton Salt At #SMWCHICAGO

Social Media Week

Don’t miss your chance to attend #SMWCHICAGO! Register here.

In a world where it’s easier than ever for brands and ads to be blocked, the way we communicate has changed but more importantly, the way a company behaves in society will ultimately determine their success. People now expect companies to help solve society’s problems and those who do are changing how whole industries do business.

So how does a company once named a ‘dying star’ by critics become a force for good? How does it reinvigorate a culture rooted in the production of a commodity in order to face these challenges together?

By unlocking the power of the brand.

At #SMWCHICAGO, Christian Herrmann (CEO of Morton Salt) will lead a session titled, Unlocking the Power of the Brand to Transform a 170-Year-Old Company and discuss how a little girl is inspiring the company to make a true impact that is felt, not just heard and engaging their employees and consumers to solve today’s problems for a brighter tomorrow.

Attendees will learn how to discover your brand’s best self, how to pull through your brand’s purpose for company-wide initiatives and corporate strategies, how to go against category norms and conventions to reframe what your brand offers, and how to increase the investment in your brand and sell in radical ideas, not just to the CEO but to the board as well.

Bookmark the “Unlocking the Power of the Brand to Transform a 170 Year-Old Company: featuring Christian Herrmann, CEO of Morton Salt” session and check out the full lineup of speakers and events here.

Can’t attend Social Media Week Chicago in person? Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

#SMWCHICAGO takes place this November 14-17. You can secure your pass by clicking here. We hope to see you there!

SMW Staff

SMW News, Social Media Week


Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas, innovations and insights into how social media and technology are changing business, society and culture around the world.

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