Learn How To Plan, Produce and Execute Your Paid Media Strategy at #SMWCHICAGO

Social Media Week

Don’t miss your chance to attend #SMWCHICAGO! Register here.

According to Statista, Social media advertising budgets have doubled worldwide over the past 2 years—going from $16 billion U.S. in 2014 to $31 billion in 2016.

At Social Media Week Chicago, we’re giving you the tools you need to develop and execute on a smart paid social media plan. From learning how Facebook’s ad buying algorithms work to making the right budget decisions, we’ve got you covered, but you can only attend with an SMW HQ Pass.

Here are three can’t-miss sessions for marketers looking to learn how to plan, produce and execute their paid social media efforts:

Advanced Paid Social: Why Video Views Are The New Page Likes And Why It Matters (Hosted by mllnnl)

The Facebook buying ecosystem is more complex than ever before. We look to break this down and simplify it. Kyle Dardashti, Co-Founder and Managing Director of mllnnl, will run through case studies and the numbers behind their buys to gain rich insight for how you should be planning and buying Facebook media.

In this session, learn how Facebook ad buying algorithms work, the different objectives types and when to use each, and how to measure branding initiatives from a performance marketing standpoint.

Exploring Digital Owned Media and its Synergy with Paid Media (Hosted by Northwestern University)

In this session, Prof. Martin Block, the project’s principal investigator and integrated marketing communications professior at Northwestern University’s Medill School, will summarize key findings and what they mean for marketers as they weigh their markerting in an increasingly digital and mobile world.

Paid Media for the Socially Awkward: Planning, Producing and Executing with Confidence Hosted by SOCIALDEVIANT

This workshop will help you transform from socially awkward to socially confident in your paid media decisions, focusing on merging strategy with the right creative approach.

In this session, Linda Johnson, President of SOCIALDEVIANT, will teach you how to show up naturally and effectively with your audiences, creating clear mutual value, make the right budget decisions and identify expected return, and create and execute impactful campaigns.

#SMWCHICAGO takes place this November 14-17. You can secure your pass by clicking here. We hope to see you there!

SMW Staff

SMW News, Social Media Week


Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas, innovations and insights into how social media and technology are changing business, society and culture around the world.

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