Explore How National Geographic Became Masters of Storytelling At #SMWCHICAGO

Social Media Week

Don’t miss your chance to attend #SMWCHICAGO! Register here.

National Geographic celebrates the explorer inside all of us and aims to inspire, enlighten, and activate audiences around the world, encouraging them to go further and test the limits of what is possible.

At #SMWChicago, Adam Quinn (VP of Digital) will share insights and perspectives on how National Geographic is leveraging innovative thinking, and consumer insights to maintain their position as one of the most relevant and inspiring brands in social media.

National Geographic is one of the most relevant brands in the world and is currently the number one non-celebrity brand on Instagram with over 102 million followers.

Here is a glimpse of their incredible social media footprint:

  • Nearly 170mm followers on Facebook
  • Over 28 million followers on Twitter
  • More than 6 million subscribers on YouTube and over 2.2B video views
  • Nearly 15mm Snapchat followers
  • Over 1mm Pinterest followers

Photographer Aaron Huey, best known for his walk across America in 2002 and his work on the Pine Ridge Indian Reservation, will also take the stage to discuss his experiences working for National Geographic.

Join National Geographic at Social Media Week Chicago on November 16 to learn the benefits of prioritizing creators as storytellers, how to build a cohesive social strategy, and how to use social storytelling to move audiences to action.

Check out highlights from National Geographic’s event from September’s Social Media Week in London

How Do You Get People to Stop and Engage with Content?

Your Shot is National Geographic’s Most Successful Social Product

If One Symbol Can Sum Up Humanity, It Would Be The Negative Handprint

NatGeo Photographer, Stephen Alvarez Went Blind On His First Assignment

#SMWCHICAGO takes place this November 14-17. You can secure your pass by clicking here. We hope to see you there!

SMW Staff

SMW News, Social Media Week


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