I'm Lovin' It®: How McDonald’s sets a new social media standard

4:00 PM - 5:00 PM

Hosted by Sprout Social

Willis Tower, 82nd Floor 233 S. Wacker Drive Chicago IL 60606




im-loving-it_smallHow does one of the world’s biggest and most recognized global brands effectively tap into the most engaging communication channel?

Join Lainey Garcia, External Communications Manager for McDonald’s USA, Julie Fuerst, Social Media Supervisor, Customer Experience and Insights Team for McDonald’s, and Justyn Howard, CEO of Sprout Social, for a conversation on how McDonald’s delivers customer engagement on a large social scale. From setting objectives and company guidelines, to implementing stellar social care and marketing initiatives, they’ll address how McDonald’s maintains a holistic social program. Lainey and Justyn will tackle big wins, lessons learned and their thoughts on the future of social media for business.

Event Room: North Hall


Venue & Location

Willis Tower, 82nd Floor

233 S. Wacker Drive
Chicago, IL 60606





Social Media Week

4:00 PM - 5:00 PM

I'm Lovin' It®: How McDonald’s sets a new social media standard

Hosted by Sprout Social






  • Julie Fuerst

    Julie Fuerst

    Social Media Supervisor, Customer Experience and Insights Team

    McDonald's

    reachout_mcd
  • Lainey Garcia

    Lainey Garcia

    Manager, External Communications

    McDonald's Corporation

    Lainey_McD
  • Justyn Howard

    Justyn Howard

    Founder / CEO

    Sprout Social

    justyn