Content Marketing That Wins: Making brands, readers AND Google happy

10:30 AM - 11:30 AM

Hosted by Cramer-Krasselt

Morningstar 22 W. Washington Street Chicago IL 60602




Remember when a content marketing plan might have consisted of a single blog post a week? With consumers constantly bombarded with news and content via an ever-expanding array of media and social platforms, brands have been pressed into a “content arms race” that has them posting to blogs, Twitter, Facebook, Google+, Vine, Instagram, Pinterest, etc. every single day. They’re even using automated content creation and curation platforms to feed the beast and stay at the top of search rankings. But how much of this activity actually serves a brand’s business goals? Or truly engages consumers?

During this session, Cramer-Krasselt search, social and content strategists Nick Papagiannis, Steve Radick and Scott Smith will offer an integrated perspective and concrete tips to escape this numbers game and instead create high-quality content that reinforces your brand, delivers value to your customers and meets the needs of the mighty search engine.

Event Room: Auditorium

[Wi-Fi username – socialmediaweek; password – Twothousand13]


Venue & Location

Morningstar

22 W. Washington Street
Chicago, IL 60602





Social Media Week

10:30 AM - 11:30 AM

Content Marketing That Wins: Making brands, readers AND Google happy

Hosted by Cramer-Krasselt






  • Nick Papagiannis

    Nick Papagiannis

    Vice President, Search Director

    Cramer-Krasselt

    nikopapagiannis
  • Steve Radick

    Steve Radick

    Vice President, Management Supervisor, Public Relations

    Cramer-Krasselt

    sradick
  • Scott Smith

    Scott Smith

    Vice President, Account Supervisor, Content Marketing

    Cramer-Krasselt

    ourmaninchicago