Avoid Social Chimpery: Use Social ROI to Build Quality Campaigns and Stop Flinging Crap!

10:30 AM - 11:30 AM

Hosted by Synthesio

Masterclass Room 1 - The Merchandise Mart 222 W Merchandise Mart Plaza Chicago Illinois 60654




Chimpery: n. 1. The act of mistaking motion for progress. 2. diffuse, undifferentiated activity without a clear goal 3. Flinging one’s shit and shrieking at the top of one’s lungs in lieu of actually solving a problem.

Matthew Zito, VP of Product at Synthesio, explains how Social Listening can help you run a quality, strategic and effective digital campaign. He will discuss how to discover and use true Social ROI metrics and data, provide actionable tips on how you can improve your campaigns and learn what is (and isn’t) working through Social Listening. In other words, Matthew will show you how you can stop flinging and start delivering!


Venue & Location

Masterclass Room 1 - The Merchandise Mart

222 W Merchandise Mart Plaza
Chicago, Illinois 60654





Social Media Week

10:30 AM - 11:30 AM

Avoid Social Chimpery: Use Social ROI to Build Quality Campaigns and Stop Flinging Crap!

Hosted by Synthesio






  • Matthew Zito

    Matthew Zito

    Chief Strategy Officer

    Synthesio

    matthewzito