Boil the Ocean: Making Social Matter

12:00 PM - 1:00 PM

Hosted by Accenture

Main Stage 1 - The Merchandise Mart 222 W Merchandise Mart Plaza Chicago Illinois 60654

Companies continue to struggle with measuring the real business value of their social media marketing and engagement efforts. Disconnected brand presences lead to a lack of adoption and consistency across departments resulting in multiple siloed solutions and disoriented customers.

Building off of Accenture’s recent POV on the Five Tenets for Creating the Social Enterprise, this debate will dig a bit deeper with panelists each offering their own reactions and strategies for how to best capitalize on social. Additionally, attendees will:

  • Learn how Accenture has worked with big brands to define a systematic approach using metrics and tools to realize and scale a Social Media vision that impacts the bottom line.
  • Uncover how companies establish effective and integrated measurement practices.
  • Gain practical advice that transforms social data into actionable insights, inform tactics, influence customers and create meaningful connections.

Venue & Location

Main Stage 1 - The Merchandise Mart

222 W Merchandise Mart Plaza
Chicago, Illinois 60654

Social Media Week

12:00 PM - 1:00 PM

Boil the Ocean: Making Social Matter

Hosted by Accenture

  • Kristopher Bober

    Kristopher Bober

    Digital Marketing & Transformation Practice Lead - North America

    Accenture Interactive

  • Aneesh Desikan

    Aneesh Desikan

    Director, Social Media & Collaboration North America Lead

    Accenture Digital

  • Robert Harles

    Robert Harles

    Managing Director & Global Lead, Social Media & Emerging Channels

    Accenture Digital

  • Theresa O'Neil

    Theresa O'Neil

    SVP, Marketing