12:00 PM - 1:00 PM
Hosted by Accenture
Main Stage 1 - The Merchandise Mart 222 W Merchandise Mart Plaza Chicago Illinois 60654
Companies continue to struggle with measuring the real business value of their social media marketing and engagement efforts. Disconnected brand presences lead to a lack of adoption and consistency across departments resulting in multiple siloed solutions and disoriented customers.
Building off of Accenture’s recent POV on the Five Tenets for Creating the Social Enterprise, this debate will dig a bit deeper with panelists each offering their own reactions and strategies for how to best capitalize on social. Additionally, attendees will:
- Learn how Accenture has worked with big brands to define a systematic approach using metrics and tools to realize and scale a Social Media vision that impacts the bottom line.
- Uncover how companies establish effective and integrated measurement practices.
- Gain practical advice that transforms social data into actionable insights, inform tactics, influence customers and create meaningful connections.
Venue & Location
Main Stage 1 - The Merchandise Mart222 W Merchandise Mart Plaza
Chicago, Illinois 60654