A How-To: Boost Ad Performance Across Facebook & Instagram

9:30 AM - 10:15 AM

Hosted by Adaptly

Venue One: Main Stage 1034 W Randolph St Chicago IL 60607

Facebook-related activity accounts for a significant chunk of media consumption: 1.71 billion monthly active users and Instagram has 500 million, with one in five minutes spent on either platform. This offers a huge opportunity for marketers to reach their audiences across these platforms to deliver against a wealth of objectives.

Advertisers can boost efficient reach for these massive, engaged audiences while lowering costs to deliver on branding and direct response objectives. Adaptly, a platform partner, and a leading brand advertiser will discuss how to complement the strengths of Facebook and Instagram through a tactic called ‘Placement Optimization’ to achieve unprecedented success and efficiencies. The session will cover:

  • The current opportunities on Facebook and Instagram
  • How brands can leverage these channels as a part of their marketing strategy
  • The benefits of ‘Placement Optimization’
  • Best practices & recommendations

Venue & Location

Venue One: Main Stage

1034 W Randolph St
Chicago, IL 60607

Social Media Week

9:30 AM - 10:15 AM

A How-To: Boost Ad Performance Across Facebook & Instagram


  • Ruth Arber

    Ruth Arber

    VP, Strategic Accounts


  • Jaideep Mukerji

    Jaideep Mukerji

    Head of Advertising Research



Hosted by: Adaptly

We empower digital media buyers to maximize marketing experiences across Facebook, Twitter, and other emerging platforms by providing unique social buying experiences that span the entire marketing funnel.