A How-To: Boost Ad Performance Across Facebook & Instagram

9:30 AM - 10:15 AM

Hosted by Adaptly

Venue One: Main Stage 1034 W Randolph St Chicago IL 60607




Facebook-related activity accounts for a significant chunk of media consumption: 1.71 billion monthly active users and Instagram has 500 million, with one in five minutes spent on either platform. This offers a huge opportunity for marketers to reach their audiences across these platforms to deliver against a wealth of objectives.

Advertisers can boost efficient reach for these massive, engaged audiences while lowering costs to deliver on branding and direct response objectives. Adaptly, a platform partner, and a leading brand advertiser will discuss how to complement the strengths of Facebook and Instagram through a tactic called ‘Placement Optimization’ to achieve unprecedented success and efficiencies. The session will cover:

  • The current opportunities on Facebook and Instagram
  • How brands can leverage these channels as a part of their marketing strategy
  • The benefits of ‘Placement Optimization’
  • Best practices & recommendations

Venue & Location

Venue One: Main Stage

1034 W Randolph St
Chicago, IL 60607













Social Media Week

9:30 AM - 10:15 AM

A How-To: Boost Ad Performance Across Facebook & Instagram

#SMWAdaptly






  • Ruth Arber

    Ruth Arber

    VP, Strategic Accounts

    Adaptly

    ruthyarbs
  • Jaideep Mukerji

    Jaideep Mukerji

    Head of Advertising Research

    Instagram

    instagram
Adaptly

Adaptly

We empower digital media buyers to maximize marketing experiences across Facebook, Twitter, and other emerging platforms by providing unique social buying experiences that span the entire marketing funnel.