Building Engaging Communities on a Hyper-Local Scale: An Experiment in Community, Journalism and Volunteerism
3:30 PM - 4:30 PM
Hosted by IntraLink Global
MacArthur Foundation 140 S. Dearborn Street, 17th Fl Chicago IL 60603
In the last decade, hyper-local journalism has grown exponentially nationwide as media companies have merged and coverage has become more homogenized in the top-tier outlets, which fail to report news of relevance and significance to local communities. This has led to the growth of, and a new appreciation for, local news reporting, which is evident in two ways: “block to block” coverage in community outlets, and citizen reporting through community blogs such as EveryBlock.
The proliferation of hyper-local publications, news sites and blogs prove that there is a huge appetite for “what’s going on with your neighbors” –as well as the fact that smaller-scale, modestly funded resources have great potential to fill a content void and engage local communities. Most significantly, these hyper-local posts demonstrate a new engagement model that offers citizens and businesses new resources and opportunities for meaningful engagement. But like any new tool, it is critical for journalists and marketers to learn how to use them appropriately and to their fullest potential.
LoganSquarist, a hyperlocal news website serving Chicago’s Logan Square, was founded by Kate Hamilton in 2011, partly as an experiment in using social media to build community. Since its inception, LoganSquarist has grown from a Twitter handle to an influencer in its local community with a full-fledged weekly news publication and a 30-person volunteer staff organization.
Kate will discuss how blending quality content, digital technologies and social media can help create long-lasting, engaged communities, and will share key observations from her experiment where digital marketers, brands and storytellers are employing their own strategies and tactics to full effect.
Venue & Location
MacArthur Foundation140 S. Dearborn Street, 17th Fl
Chicago, IL 60603