12:30 PM - 1:30 PM
Hosted by Publicity Club of Chicago
Main Stage 2 - The Merchandise Mart 222 W Merchandise Mart Plaza Chicago Illinois 60654
Whether you’re trying to get people to a baseball game or to purchase a product, outreach to niche audiences drives much of the strategy behind social media outreach. Learn about how some top brands are reaching out to their audiences of choice in clever and successful ways. For example, how does Slim Jim connect with the young adult male demographic? How did social media play a vital role in drawing several million viewers to an award-winning web video that featured Kevin Bacon and eggs? What niche audiences are most important to the Chicago Cubs, Shedd Aquarium and The Onion, and how do they measure success?
Time of this event is subject to change.
Venue & Location
Main Stage 2 - The Merchandise Mart222 W Merchandise Mart Plaza
Chicago, Illinois 60654