Building Niche Awareness on Social Media

12:30 PM - 1:30 PM

Hosted by Publicity Club of Chicago

Main Stage 2 - The Merchandise Mart 222 W Merchandise Mart Plaza Chicago Illinois 60654




Whether you’re trying to get people to a baseball game or to purchase a product, outreach to niche audiences drives much of the strategy behind social media outreach. Learn about how some top brands are reaching out to their audiences of choice in clever and successful ways. For example, how does Slim Jim connect with the young adult male demographic? How did social media play a vital role in drawing several million viewers to an award-winning web video that featured Kevin Bacon and eggs? What niche audiences are most important to the Chicago Cubs, Shedd Aquarium and The Onion, and how do they measure success?

Time of this event is subject to change.


Venue & Location

Main Stage 2 - The Merchandise Mart

222 W Merchandise Mart Plaza
Chicago, Illinois 60654





Social Media Week

12:30 PM - 1:30 PM

Building Niche Awareness on Social Media

Hosted by Publicity Club of Chicago






  • Jenny Heinrich

    Jenny Heinrich

    Vice President of Digital Strategy

    Edelman

    jennyheinrich
  • Nicole Minadeo

    Nicole Minadeo

    Director of Communications & Public Relations

    Shedd Aquarium

    NicoleMinadeo
  • Eric Munn

    Eric Munn

    Onion Lab's Social Strategist

    The Onion

    emunn
  • Bob Musinski

    Bob Musinski

    Group Account Supervisor

    CBD Marketing

    bobmusing
  • KevinSaghy

    KevinSaghy

    Manager of Communications

    Chicago Cubs

    CredibleKev
  • Serena Schaffner

    Serena Schaffner

    Director of Marketing Communications

    American Egg Board

    IncredibleEggs