Content & Your Bottom Line: Leveraging Social to Integrate Your Brand's Marketing & PR Outcomes

12:00 PM - 1:00 PM

Hosted by Cision

Main Stage 1 - The Merchandise Mart 222 W Merchandise Mart Plaza Chicago Illinois 60654




Public relations, content and marketing are all converging through social media. As walls continue to fall between disciplines, there is a major opportunity to layer earned, owned and paid media to amplify key messages, reach target audiences, and maximize outcomes. This integrated approach better positions us to quantify and prove the value of our efforts that will lead to a bigger piece of overall budgets and greater business outcomes.

In this session, you’ll learn how to leverage content marketing and social as an extension of marketing and PR to generate new leads, launch new products and services, build brand awareness, spark social chatter and more. Additionally, you’ll understand how to use content marketing to amplify your messages, reach your target audiences, obtain more of the marketing budget, and leverage creative content to drive website traffic and secure media coverage.


Venue & Location

Main Stage 1 - The Merchandise Mart

222 W Merchandise Mart Plaza
Chicago, Illinois 60654





Social Media Week

12:00 PM - 1:00 PM

Content & Your Bottom Line: Leveraging Social to Integrate Your Brand's Marketing & PR Outcomes

Hosted by Cision






  • Heidi Sullivan

    Heidi Sullivan

    Senior Vice President, Product Lead

    Cision

    hksully