Content Marketing for Social Good: How to Use Compelling Stories to Create Impact

11:00 AM - 1:00 PM

Hosted by See3 Communications

MacArthur Foundation 140 S. Dearborn Street, 17th Fl Chicago IL 60603




Nonprofits and social causes do amazing work, but aren’t always great at bragging about what they do, and don’t have many resources to get the word out. Thankfully, marketing by interrupting people with expensive advertising is working less. Creating and curating interesting, sharable content is working more.

Nonprofits can use content marketing to create and distribute media that drives their audience to action. A well-defined content marketing strategy can improve SEO, increase email signups, build engaged social networks, and elevate thought leaders within organizations.

In this workshop, we will learn how to create a content marketing strategy that will enable your organization, regardless of size, to create, find and share interesting content that attracts supporters. We will evaluate your existing website and social platforms to determine your most valuable content assets and areas for improvement. After defining your organization’s unique content marketing mission statement, we will break down your audience so that you can adapt your message for a diverse range of supporters. While working on your specific content challenges, we will start developing a plan that you can implement as soon as you get back to work.

This event is sold out, but you don’t have to miss out on this valuable information. See3 will be providing a webinar version of this workshop in October 2014. Click here to sign up!


Venue & Location

MacArthur Foundation

140 S. Dearborn Street, 17th Fl
Chicago, IL 60603













Social Media Week

11:00 AM - 1:00 PM

Content Marketing for Social Good: How to Use Compelling Stories to Create Impact

#SMWSocialGood






  • Bridgett Colling

    Bridgett Colling

    Content Marketing Manager

    See3 Communications

    BridgettColling
  • Michael Hoffman

    Michael Hoffman

    CEO

    See3 Communications

    michael_hoffman