How to Craft Ideas That Won't Last: Conquering Ephemeral Storytelling

3:45 PM - 4:30 PM

Hosted by SOCIALDEVIANT

Venue One: Main Stage 1034 W Randolph St Chicago IL 60607




Snapchat and Periscope don’t have timelines. Buzzfeed no longer cares about driving traffic to its “owned” media. Facebook is real-time storytelling, and no one can figure out how brands should play in the rocket-like Twitter stream. The Ephemeral Web isn’t just some buzzword anymore, it’s simply how people consume content everyday. So how do brands create lasting messages when those messages literally self-destruct in 3, 2, 1….? Join us for the answers…we’ll give you a framework and share examples that show how brands can embrace ephemerality to ignite a new breed of creativity. You’ll learn how you can engage consumers and activate your brand purpose in hyper-specific ways, rethink the role of distribution, and leverage moments rather than social presences in order to tell stories that matter.

Takeaways from this session:

  • A fluency of the ephemeral web.
  • How to craft stories in the age of the ephemeral web.
  • Examples of best-in-class creative that properly leverages the ephemeral web.

Venue & Location

Venue One: Main Stage

1034 W Randolph St
Chicago, IL 60607





Social Media Week

3:45 PM - 4:30 PM

How to Craft Ideas That Won't Last: Conquering Ephemeral Storytelling

Hosted by SOCIALDEVIANT






  • Marc Landsberg

     

    Marc Landsberg

    CEO / Founder

    SOCIALDEVIANT

    marclandsberg