From Data To Insight: The Evolution of Social Listening

3:15 PM - 3:40 PM

Hosted by Edelman

Venue One: Main Stage 1034 W Randolph St Chicago IL 60607




How can we use the collaborative journalism model to unearth story and content opportunities based on trends, insights and conversations that matter to our audiences? David Armano, Global Strategy Director, Edelman will discuss the following:

  • How brands can use data and social listening methods to collaborate and determine what a brand’s audience needs, wants and will respond to.
  • Ways to use intelligence to truly drive and impact a brand’s business, highlighting real-life programs

Venue & Location

Venue One: Main Stage

1034 W Randolph St
Chicago, IL 60607





Social Media Week

3:15 PM - 3:40 PM

From Data To Insight: The Evolution of Social Listening

Hosted by Edelman






  • David Armano

     

    David Armano

    Global Strategy Director

    Edelman Digital

    armano