Diversify or Die: Why Mainstream Media Needs to Colorize its Coverage, Newsrooms

3:45 PM - 4:30 PM

Hosted by Ebony Magazine

Venue One: Main Stage 1034 W Randolph St Chicago IL 60607

African Americans, Latino African Americans and Latinos are projected to be a third of the U.S. population, according to U.S. Census Bureau data. These statistics are especially important for the mainstream media who will be serving information to these future consumers, which will represent 57% of the country by 2040. When asked specifically if they thought about their communities was accurate, approximately 75 percent of Blacks responded only “moderately” or “slightly/not at all.” Latinos asked the same question, 66 percent replied “slightly or not at all” or “moderately.”

Kyra Kyles, Editor-in-Chief and Senior Vice President of Digital Editorial of EBONY, will share insights from her years working at the iconic Black-owned brands of JET and EBONY and experience working for mainstream media outlets including the Tribune Company in order to map out a path to connecting with, and meeting the needs of, a diverse readership.

After briefly analyzing case studies of media-gone-wrong while offering insights into our future audience, Kyles will moderate a  panel discussion with representatives from the media and audience measurement giant, Nielsen. The group conversation will edutain the audience so they can walk away with a firm understanding of:

  • Diversity done wrong (and how to avoid repeating this error)
  • Best practices and storytelling techniques
  • Story-development tactics bearing our new audience in mind
  • Solutions/ideas for “colorizing”current  coverage

Venue & Location

Venue One: Main Stage

1034 W Randolph St
Chicago, IL 60607

Social Media Week

3:45 PM - 4:30 PM

Diversify or Die: Why Mainstream Media Needs to Colorize its Coverage, Newsrooms

Hosted by Ebony Magazine

  • Lourdes Duarte


    Lourdes Duarte

    Co-Anchor, Reporter

    WGN-TV News

  • Cheryl Grace


    Cheryl Grace

    Senior Vice President, U.S. Strategic Community Alliances and Consumer Engagement


  • Rummana Hussain


    Rummana Hussain

    Criminal Courts Reporter, Metro Editor

    Chicago Sun-Times

  • Kyra Kyles


    Kyra Kyles

    Editor-in-Chief, SVP of Digital Editorial

    Ebony Magazine

  • Dometi Pongo


    Dometi Pongo

    News Anchor

    Midway Broadcasting Corporation