Social Media Week

African Americans, Latino African Americans and Latinos are projected to be a third of the U.S. population, according to U.S. Census Bureau data. These statistics are especially important for the mainstream media who will be serving information to these future consumers, which will represent 57% of the country by 2040. When asked specifically if they thought about their communities was accurate, approximately 75 percent of Blacks responded only “moderately” or “slightly/not at all.” Latinos asked the same question, 66 percent replied “slightly or not at all” or “moderately.”

Kyra Kyles, Editor-in-Chief and Senior Vice President of Digital Editorial of EBONY, will share insights from her years working at the iconic Black-owned brands of JET and EBONY and experience working for mainstream media outlets including the Tribune Company in order to map out a path to connecting with, and meeting the needs of, a diverse readership.

After briefly analyzing case studies of media-gone-wrong while offering insights into our future audience, Kyles will moderate a  panel discussion with representatives from the media and audience measurement giant, Nielsen. The group conversation will edutain the audience so they can walk away with a firm understanding of:

• Diversity done wrong (and how to avoid repeating this error)
• Best practices and storytelling techniques
• Story-development tactics bearing our new audience in mind
• Solutions/ideas for “colorizing”current  coverage