Era of Cognitive Marketing: Social Media and the New Brand Intelligence

3:20 PM - 4:05 PM

Hosted by IBM

Venue SIX10: Stage One 610 S Michigan Ave Chicago IL 60605




The use of social and mobile technologies, artificial intelligence and data profoundly disrupts the way we interact with brands. By combining IBM Watson’s cognitive technology expertise with creative, design and strategy, we open the door to highly personalized experiences based on the character, values and needs of the individual consumer.  See examples of using cognitive technology in social media campaigns and finding brand insights for marketers.

Audience takeaways:

  • Understand the new customer expectations for engaging with brands
  • How data is the rocket fuel for a new customer engagement model
  • Real world examples of how cognitive systems can drive a new way to engage with customers

Venue & Location

Venue SIX10: Stage One

610 S Michigan Ave
Chicago, IL 60605





Social Media Week

3:20 PM - 4:05 PM

Era of Cognitive Marketing: Social Media and the New Brand Intelligence

#SMWCognitiveMarketing






  • Marc Blanchard

     

    Marc Blanchard

    Global Head of Experience Design

    Havas Worldwide

    cognitivehavas
  • Carolyn Calzavara

     

    Carolyn Calzavara

    Program Director, Watson and IBM Cloud

    IBM Watson

    carolyncal