Everything Pop Culture Taught Me About Social Media: A Millennial's perspective on transmedia storytelling

2:00 PM - 3:00 PM

Hosted by Roosevelt University

Roosevelt University - Wabash Building 425 S. Wabash Avenue Chicago




A discussion about how storytelling across platforms can be a great way to engage an audience and organically create brand advocates using specific fandom examples. Marketing campaigns, across industries, are shifting to this focus. This free skill does not take much work, but can completely relaunch a brand. It’s the art of natural conversation in a new environment. If you can tell a story, you can then apply it to each platform in a way that breathes life into your business.

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Fetesha Downs is the Marketing & Development Associate at YWCA Metropolitan Chicago.

The event will be held in the Wabash Tower of Roosevelt at 425 S. Wabash Ave., Room 418 in Chicago.

NOTE: If you would like to be placed on a waiting list, send us an email with your contact information. Wait list seats are not guaranteed and depend upon cancellations.


Venue & Location

Roosevelt University - Wabash Building

425 S. Wabash Avenue
Chicago,





Social Media Week

2:00 PM - 3:00 PM

Everything Pop Culture Taught Me About Social Media: A Millennial's perspective on transmedia storytelling

Hosted by Roosevelt University






  • Fetesha Downs

    Fetesha Downs

    Marketing & Development Associate

    YWCA Metropolitan Chicago

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