The Evolution of Video: Is Shorter the Only Way?

1:30 PM - 1:55 PM

Hosted by Edelman Chicago

Venue SIX10: Stage One 610 S Michigan Ave Chicago IL 60605

As platforms shift towards the micro ad video format, such as Facebook’s six second video ad, it leaves brands wondering if there is still a role for long form content. For brands seeking to really educate consumers, whether launching a new product or getting across a complicated message, video remains one of the best formats to tell their story.

However, there’s an opportunity for brands to look beyond traditional video advertising and repurposing of their commercials in order to take advantage of the format and truly have a conversation with their target audience. In this session, Erica Barth, Head of Performance Marketing for Edelman Digital Chicago will discuss how content partnerships and native video advertising can help brands reach consumers in a more contextually relevant way and drive better social engagement through co-development of content.

Audience takeaways:

  • When to consider content partnerships
  • How to effectively partner with publishers to generate high-quality, cost-effective video content
  • The role influencers can play in creating and promoting content
  • Examples of where to amplify reach through native and social paid promotion

Venue & Location

Venue SIX10: Stage One

610 S Michigan Ave
Chicago, IL 60605

Social Media Week

1:30 PM - 1:55 PM

The Evolution of Video: Is Shorter the Only Way?

Hosted by Edelman Chicago

  • Erica Barth


    Erica Barth

    Head of Performance Marketing

    Edelman Digital Chicago