Fashion Forward: Making Your B2B Social Marketing Trendy

1:30 PM - 2:30 PM

Hosted by Meltwater

Main Stage 1 - The Merchandise Mart 222 W Merchandise Mart Plaza Chicago Illinois 60654




We use the same social media channels to send goofy messages to our friends, make sure our parents know we’re alive, shop, rant, build our professional network, discover new music, and stay on top of what’s newsworthy and hot. So why are B2B marketers still only using business speak in their communications, social or otherwise? It’s time to learn from successful consumer brands how to create context-specific dialog that appeals and engages customers.

Our trend-setting influencers will discuss:

  • Understanding customers and context
  • Visibility of your brand
  • Global consistency
  • Moving from industry-focus back to consumer relevance
  • Proactive positioning

Venue & Location

Main Stage 1 - The Merchandise Mart

222 W Merchandise Mart Plaza
Chicago, Illinois 60654





Social Media Week

1:30 PM - 2:30 PM

Fashion Forward: Making Your B2B Social Marketing Trendy

Hosted by Meltwater






  • Riana Dadlani

    Riana Dadlani

    Marketing Manager, Americas

    Meltwater

    rianadadlani
  • Jena Gambaccini

    Jena Gambaccini

    Founder and Fashion Blogger

    ChiCityFashion.com

    chicityfashion
  • Shirley Yang

    Shirley Yang

    VP of Social Strategy

    StyleHaul

    Shirley