9:30 AM - 10:30 AM
Hosted by Jasculca Terman Strategic Communications
Main Stage 2 - The Merchandise Mart 222 W Merchandise Mart Plaza Chicago Illinois 60654
Social media allows you to connect with people you want to reach, and is a great way to start conversations that can lead to increased brand recognition, sales, awareness and more. Sometimes, though, even the most well-intentioned message creates a firestorm, threatening your reputation. Do you apologize, and hope people move on to another topic? Or, do you stand strong and reinforce your message?
Activist Suey Park, writer and originator of #NotYourAsianSideKick, #CancelColbert and other hashtags, will discuss the power and positive potential of social media for shaping public perception, and will take a look at the negative implications of a social media conversation gone awry, providing tips on how to best withstand an onslaught of trolls and internet bullies.
Time of this event is subject to change.
Venue & Location
Main Stage 2 - The Merchandise Mart222 W Merchandise Mart Plaza
Chicago, Illinois 60654