9:00 AM - 10:00 AM
Hosted by LinkedIn
Masterclass Room 1 - The Merchandise Mart 222 W Merchandise Mart Plaza Chicago Illinois 60654
In this presentation, Sean Callahan, senior manager-content marketing at LinkedIn, will show how content marketing is a competitive sport. To achieve grand slam content marketing ROI, you need a great team. You need to build around a franchise player — the Big Unit content. And you must to be able to scale that content across all channels just like a utility infielder can play anywhere on the diamond. Using examples from LinkedIn’s content dugout, Callahan will show how to create resonant and relevant content that provides championship ROI.
Time of this event is subject to change.
Venue & Location
Masterclass Room 1 - The Merchandise Mart222 W Merchandise Mart Plaza
Chicago, Illinois 60654