Masterclass: How to Hit Your Content Marketing Out of the Park

9:00 AM - 10:00 AM

Hosted by LinkedIn

Masterclass Room 1 - The Merchandise Mart 222 W Merchandise Mart Plaza Chicago Illinois 60654




In this presentation, Sean Callahan, senior manager-content marketing at LinkedIn, will show how content marketing is a competitive sport. To achieve grand slam content marketing ROI, you need a great team. You need to build around a franchise player — the Big Unit content. And you must to be able to scale that content across all channels just like a utility infielder can play anywhere on the diamond. Using examples from LinkedIn’s content dugout, Callahan will show how to create resonant and relevant content that provides championship ROI.

Time of this event is subject to change.


Venue & Location

Masterclass Room 1 - The Merchandise Mart

222 W Merchandise Mart Plaza
Chicago, Illinois 60654





Social Media Week

9:00 AM - 10:00 AM

Masterclass: How to Hit Your Content Marketing Out of the Park

Hosted by LinkedIn






  • Sean Callahan

    Sean Callahan

    Senior Manager, Content Marketing

    LinkedIn

    sean_f_callahan