Lurking in the Shadows: Dark Social Media

3:00 PM - 3:25 PM

Hosted by Cisco

Venue SIX10: Stage Two 610 S Michigan Ave Chicago IL 60605




You know it’s happening. You see it there, lurking in your Google Analytics – an increase in web traffic. Yet, your highly engaging Facebook post didn’t seem to generate any referral traffic. What is going on?

Dark Social Media is what is happening. Your links and content are being shared in ways you cannot see or track. They are being shared in Snapchat, WhatsApp, Facebook Messenger, email, and ┬ámore. You can’t trace it and yet you sense it is there.

In this session you will learn:

  • What is dark social media and what are the behaviors driving it?
  • What tactics can you use to shine a light on dark social media?
  • How can you use dark social media to your advantage?

Venue & Location

Venue SIX10: Stage Two

610 S Michigan Ave
Chicago, IL 60605





Social Media Week

3:00 PM - 3:25 PM

Lurking in the Shadows: Dark Social Media

Hosted by Cisco






  • Tina Shakour

     

    Tina Shakour

    Digital Strategist

    Cisco

    tinashakour