Building A Successful Influencer Marketing Program

1:30 PM - 2:15 PM

Hosted by WOMMA

Hyatt Regency Chicago 151 E. Wacker Drive Chicago IL 60601




There is now no doubt that your consumers are your best marketers, online and offline, so companies are putting more money into word of mouth than ever before.

Barbara Liss (Motorola), Lisa Bialecki (Rust-Oleum) and Su Fanning (President of WOMMA), will share how the top brands in the world are driving results by leveraging consumers. You’ll learn the attributes that make up an influencer and how to determine “potential to influence” versus “actual influence.”

You’ll hear these experts speak to everything from building an influencer program to success stories and the most effective ways to benchmark across different verticals. This session will give you the keys to constructing an influencer plan to set your brand or product up for success.

Room: Grand Ballroom C South


Venue & Location

Hyatt Regency Chicago

151 E. Wacker Drive
Chicago, IL 60601





Social Media Week

1:30 PM - 2:15 PM

Building A Successful Influencer Marketing Program

Hosted by WOMMA






  • Lisa Bialecki

    Lisa Bialecki

    Sr. Director of Integrated Communications

    Rust-Oleum Group

    Bialecki
  • Suzanne Fanning

    Suzanne Fanning

    President

    WOMMA

    SuzanneWOMMA
  • Barbara Liss

    Barbara Liss

    Senior Director Social Media

    Motorola Mobility

    chicagobliss