1:30 PM - 2:15 PM
Hosted by WOMMA
Hyatt Regency Chicago 151 E. Wacker Drive Chicago IL 60601
There is now no doubt that your consumers are your best marketers, online and offline, so companies are putting more money into word of mouth than ever before.
Barbara Liss (Motorola), Lisa Bialecki (Rust-Oleum) and Su Fanning (President of WOMMA), will share how the top brands in the world are driving results by leveraging consumers. You’ll learn the attributes that make up an influencer and how to determine “potential to influence” versus “actual influence.”
You’ll hear these experts speak to everything from building an influencer program to success stories and the most effective ways to benchmark across different verticals. This session will give you the keys to constructing an influencer plan to set your brand or product up for success.
Room: Grand Ballroom C South
Venue & Location
Hyatt Regency Chicago151 E. Wacker Drive
Chicago, IL 60601