Navigating the Nuances of Facebook’s Bidding Algorithms

9:45 AM - 10:30 AM

Hosted by 3Q Digital

Venue SIX10: Stage Two 610 S Michigan Ave Chicago IL 60605




Facebook is one of the most powerful social advertising tools available today, and yet many digital advertisers don’t understand its automated capabilities or employ its components to their full extent. This is especially true when it comes to bidding strategies. Although multiple bidding types are available, most companies adhere to a single one without really understanding the advantages of other avenues. In doing so, they underutilize Facebook’s algorithms and miss out on significant returns.

During this session, 3Q Digital social advertising experts Molly McCarty and Becca Soderholm will dive into the intended purpose of each Facebook bid type and how audience characteristics and conversion goals should be used to find the optimum bidding strategy. They will also share insights into the data and spend limits required to make the most out of Facebook’s bidding and how the algorithms make use of other factors, such as positive engagement, in bidding auctions.

This session will also explore:

  • When to change your funnel conversion goal
  • Algorithm shortcomings and when to go manual
  • Pros and cons of each bidding type and conversion requirements
  • Attribution window optimization

Venue & Location

Venue SIX10: Stage Two

610 S Michigan Ave
Chicago, IL 60605





Social Media Week

9:45 AM - 10:30 AM

Navigating the Nuances of Facebook’s Bidding Algorithms

Hosted by 3Q Digital






  • Molly McCarty

     

    Molly McCarty

    Director of Paid Social

    3Q Digital

    Molly_McCarty
  • Becca Soderholm

     

    Becca Soderholm

    Senior Social Account Manager

    3Q Digital