No BS Brands: How to Use Authenticity to Build Loyalty & Drive the Bottom Line

5:00 PM - 5:45 PM

Hosted by Social Media Week

Venue SIX10: Stage One 610 S Michigan Ave Chicago IL 60605




“Authenticity” is one of the biggest buzzwords in marketing today, but what does it actually mean? And what are some of the watch-outs for a more transparent approach to brand marketing and communications?

In this session, we’ll demystify authenticity in marketing, sharing case studies and best practices for evolving your brand for a new consumer landscape in which people increasingly base purchase decisions on brand values and missions. We’ve assembled a panel of marketers who have helped make their brands famous for their authenticity to share with us the tactics they are employing to bring this mantra to life across the entirety of their marketing strategies.

Audience takeaways:

  • Defining authenticity: What does it mean to be “authentic” and is it the same for every brand? How can brands balance authenticity while mitigating the risks that come with it?
  • Developing a framework for authenticity: How do team processes and structures shift with a more authentic model? Does this approach require new skillsets?
  • Transparency 101: How can brands be more transparent while staying on-message? When do things like transparency and authenticity begin to extend beyond marketing into other functions of the business, like operations and CSR?
  • Winning best practices: Brand marketers will share the tactics that have worked for them, along with what they’ve learned along the way.

Venue & Location

Venue SIX10: Stage One

610 S Michigan Ave
Chicago, IL 60605





Social Media Week

5:00 PM - 5:45 PM

No BS Brands: How to Use Authenticity to Build Loyalty & Drive the Bottom Line

Hosted by Social Media Week






  • Greg Auer

     

    Greg Auer

    Executive Creative Director

    Wunderman

    wundermanchi
  • Toby Daniels

    Moderator

    Toby Daniels

    Founder & Executive Director

    Social Media Week

    tobyd
  • Charlie Hart

     

    Charlie Hart

    Director of Digital Marketing

    RXBAR

    charliehart5000