3:15 PM - 3:40 PM
Hosted by Doner Advertising
Venue SIX10: Stage One 610 S Michigan Ave Chicago IL 60605
These days, there is no shortage of marketers looking for “data-driven” insights that lead to informed creative ideas. The use of data helps reduce risk in our communication efforts and often times optimizes the effectiveness of the media we allocate to support said efforts. What a great time to be a marketer?!
However, despite the fact that marketers have access to more data than ever before, there are very few marketers celebrating “better ideas” or “better performing marketing.” How can that be?! Are the numbers not as accurate as we thought? Or perhaps we’re looking at the wrong data.
In this session, we will explore a calibrated look at data and how it might better serve the marketing function by analyzing a case study in motion.
- Establish a calibrated means by which marketers might consider sourcing and applying data
- Understand the importance of putting humanity into the numbers
- Explore the possibilities of leveraging data outside the walls of “marketing” for a brand’s marketing efforts
Venue & Location
Venue SIX10: Stage One610 S Michigan Ave
Chicago, IL 60605