A Performance Approach to Influencer Marketing

4:50 PM - 5:35 PM

Hosted by Performics & Kohl's

Venue SIX10: Stage Two 610 S Michigan Ave Chicago IL 60605

How can brands get more out of their influencer marketing programs, including attributable, measurable leads and sales? In this session, Andrea Port, Senior Manager, Social from Kohl’s and Ryan Sullivan, EVP Performance Services from Performics will discuss exactly how to leverage influencers for performance outcomes, illustrated by examples from Kohl’s.

Audience takeaways:

  • Building an end-to-end influencer program that harnesses the power of influencers to drive commerce, online and offline
  • Developing methods for measuring the success of influencer programs in delivering bottom-line business results
  • Connecting earned influencer content with paid media in search, social, ecommerce and display to lift all channels
  • Redefining the role of influencers in holistic performance marketing campaigns

Venue & Location

Venue SIX10: Stage Two

610 S Michigan Ave
Chicago, IL 60605

Social Media Week

4:50 PM - 5:35 PM

A Performance Approach to Influencer Marketing

Hosted by Performics & Kohl's

  • Andrea Port


    Andrea Port

    Senior Manager, Social


  • Ryan Sullivan


    Ryan Sullivan

    EVP, Performance Services