4:45 PM - 5:30 PM
Hosted by Havas Chicago
Venue One: Main Stage 1034 W Randolph St Chicago IL 60607
Snapchat changed social media forever by upending the hierarchy of text over image. What we think of as “the future”, is actually a return to a beautifully primitive idea. Snapchat is redefining the roles of traditional media today, raising the bar for brands to rethink how to meaningfully connect with people on mobile and beyond. From her unique point of view as both influencer and agency-side strategist, Anna Russett will discuss how her Gen Z followers actually use Snapchat and what brands need to know before they enter this ancient, future world.
Anna will be joined on stage by Toby Daniels, founder and Executive Director of Social Media Week.
Venue & Location
Venue One: Main Stage1034 W Randolph St
Chicago, IL 60607