Pics These Days: How Snapchat is Redefining Traditional Media

4:45 PM - 5:30 PM

Hosted by Havas Chicago

Venue One: Main Stage 1034 W Randolph St Chicago IL 60607




Snapchat changed social media forever by upending the hierarchy of text over image. What we think of as “the future”, is actually a return to a beautifully primitive idea. Snapchat is redefining the roles of traditional media today, raising the bar for brands to rethink how to meaningfully connect with people on mobile and beyond. From her unique point of view as both influencer and agency-side strategist, Anna Russett will discuss how her Gen Z followers actually use Snapchat and what brands need to know before they enter this ancient, future world.

Anna will be joined on stage by Toby Daniels, founder and Executive Director of Social Media Week.


Venue & Location

Venue One: Main Stage

1034 W Randolph St
Chicago, IL 60607





Social Media Week

4:45 PM - 5:30 PM

Pics These Days: How Snapchat is Redefining Traditional Media

Hosted by Havas Chicago






  • Toby Daniels

    Moderator

    Toby Daniels

    Founder & Executive Director

    Social Media Week

    tobyd
  • Anna Russett

     

    Anna Russett

    Senior Strategist

    Havas Chicago

    AnnaRussett