The Power of Storytelling: How National Geographic Dominates a Fragmented Media Landscape

9:30 AM - 10:15 AM

Hosted by National Geographic

Venue One: Main Stage 1034 W Randolph St Chicago IL 60607




National Geographic is known around the globe for its leadership in visually compelling factual and entertaining storytelling. In this session they will share insights and learnings on how a 128 year-old brand has become one of the most successful social media publishers in a fragmented media landscape.

The session will be lead by Claudia Malley, NatGeo’s Chief Brand Marketing Officer. Claudia will also be joined on stage by Seattle-based photographer Aaron Huey who has shot more than 20 stories for National Geographic publications.

Aaron is a contributing photographer at National Geographic magazine and a contributing editor at National Geographic Traveler and will talk about his work and how he thinks about storytelling in the context of social media and the myriad of different platforms he has at his disposal.

Aaron’s stories have included topics as diverse as hitchhiking the 6,000-mile Trans-Siberian highway to sharks in French Polynesia, and from Montana’s cowboys to trekking the Salcantay trail to Machu Picchu. His stories are a mix of extreme adventures (such as his 3,400-mile, 154-day solo walk across America) and intimate essays about unique cultures around the world, from the Georgian Caucasus to the Indian Reservations of the United States. Aaron’s work has also appeared in The New Yorker, Harper’s, the New York Times, Newsweek, Time, and Smithsonian.


Venue & Location

Venue One: Main Stage

1034 W Randolph St
Chicago, IL 60607





Social Media Week

9:30 AM - 10:15 AM

The Power of Storytelling: How National Geographic Dominates a Fragmented Media Landscape

#SMWNatGeo






  • Aaron Huey

     

    Aaron Huey

    Photographer

    National Geographic

    aaronhuey
  • Claudia Malley

     

    Claudia Malley

    EVP, Partner Solutions

    National Geographic

    NatGeo