Rise of the Machines: How Predictive Models Are Transforming Marketing

12:30 PM - 1:15 PM

Hosted by Simon Data

Venue One: Main Stage 1034 W Randolph St Chicago IL 60607




From lookalike modeling on Facebook to algorithms that tell you when to send emails to customers, marketers are more reliant on machine learning than ever. But what’s hype and what’s not?

In this panel session featuring top data scientists and marketers from cutting-edge companies, topics will include:

  • How do predictive algorithms “predict”?
  • What the limitations of predictive algorithms?
  • As a marketer, where should you be using predictive – and where should you be more skeptical?
  • How should organizations deploy predictive, and measure results?
  • How do organizations like Facebook and Google develop their predictive models?
  • When should organizations invest in data science to develop these models?

Venue & Location

Venue One: Main Stage

1034 W Randolph St
Chicago, IL 60607





Social Media Week

12:30 PM - 1:15 PM

Rise of the Machines: How Predictive Models Are Transforming Marketing

Hosted by Simon Data






  • Dana Griffin

     

    Dana Griffin

    Chief Revenue Officer

    Knotch

    danaagriffin
  • Joshua Neckes

     

    Joshua Neckes

    President

    Simon Data

    jneckes
  • Jesse St. Charles

     

    Jesse St. Charles

    Head of Data

    frame.ai

    datalives