The Rise of Social Data: Planning Winning Engagement Strategies

12:00 PM - 1:00 PM

Hosted by Spredfast

Masterclass Room 1 - The Merchandise Mart 222 W Merchandise Mart Plaza Chicago Illinois 60654




Just because you can, doesn’t always mean you should. In today’s social world, brands and agencies are empowered to Tweet, share, and comment on any topic, at any moment, but the fact that they can doesn’t automatically translate to a successful interaction with fans and followers. So what’s the formula for success? How can brands increase their likelihood of creating meaningful customer moments? Hear from Jason Miller, Fleishman Hillard’s VP of Emerging Media, and Chris Kerns, Spredfast’s VP of Research & Insights as they show you how social data can help take the guesswork out of your planning and engagement efforts. Together they’ll walk through examples and studies that express how looking at your social audience can inform whether you should or shouldn’t take the leap.


Venue & Location

Masterclass Room 1 - The Merchandise Mart

222 W Merchandise Mart Plaza
Chicago, Illinois 60654





Social Media Week

12:00 PM - 1:00 PM

The Rise of Social Data: Planning Winning Engagement Strategies

Hosted by Spredfast






  • Chris Kerns

    Chris Kerns

    VP of Research & Insights

    Spredfast

    chriskerns
  • Jason Miller

    Jason Miller

    VP of Emerging Media

    FleishmanHillard

    bagpipesandbeer