The RXBAR Story: In Conversation with CEO & Co-Founder Peter Rahal

10:50 AM - 11:35 AM

Hosted by RXBAR

Venue SIX10: Stage One 610 S Michigan Ave Chicago IL 60605




Four short years ago, a couple of friends called BS on protein bars and started a small venture in their home kitchen. There was no VC money and no splashy marketing campaigns—just two passionate entrepreneurs devoted to upending a market that was dominated by mysterious ingredients and a macho veneer. They built the business around a refreshing tone of voice and the aggressive transparency that could only come from a business that had nothing to hide.

Flash forward to 2017 and RXBAR is a household name. In October, the company was acquired by Kellogg’s for $600 million. True to form, on the day of the announcement, RXBAR issued a humble statement to its customers promising that they could expect the same candor and values-based company during its next phase. In this session, RXBAR CEO and Co-Founder Peter Rahal joins Social Media Week to share his story and what’s next for RXBAR.


Venue & Location

Venue SIX10: Stage One

610 S Michigan Ave
Chicago, IL 60605





Social Media Week

10:50 AM - 11:35 AM

The RXBAR Story: In Conversation with CEO & Co-Founder Peter Rahal

#SMWRXBAR






  • Toby Daniels

    Moderator

    Toby Daniels

    Founder & Executive Director

    Social Media Week

    tobyd
  • Peter Rahal

     

    Peter Rahal

    CEO & Co-Founder

    RXBAR

    PeterRahal