10:50 AM - 11:35 AM
Hosted by RXBAR
Venue SIX10: Stage One 610 S Michigan Ave Chicago IL 60605
Four short years ago, a couple of friends called BS on protein bars and started a small venture in their home kitchen. There was no VC money and no splashy marketing campaigns—just two passionate entrepreneurs devoted to upending a market that was dominated by mysterious ingredients and a macho veneer. They built the business around a refreshing tone of voice and the aggressive transparency that could only come from a business that had nothing to hide.
Flash forward to 2017 and RXBAR is a household name. In October, the company was acquired by Kellogg’s for $600 million. True to form, on the day of the announcement, RXBAR issued a humble statement to its customers promising that they could expect the same candor and values-based company during its next phase. In this session, RXBAR CEO and Co-Founder Peter Rahal joins Social Media Week to share his story and what’s next for RXBAR.
Venue & Location
Venue SIX10: Stage One610 S Michigan Ave
Chicago, IL 60605