The Science Of Shareable Video: How Data Informs Creative Teams In The Facebook Video Era

10:30 AM - 10:55 AM

Hosted by LittleThings

Venue One: Main Stage 1034 W Randolph St Chicago IL 60607




Data should always inform creativity when building content for social, and original video production is no exception. By identifying elements that shape an audience’s experience with a native Facebook video, publishers can dramatically augment view count and reach. Testing the inclusion or subtraction of technical elements — like closed caption style, video length, and frame size — can help your team create content that has a higher likelihood of being viewed, liked, commented on, and, most importantly, shared. As a pioneer in highly engaged video content, LittleThings has achieved success by using data to inform the video production process, from conception to completion.

Likewise, understanding the successes and failures of video curation can be used to inform original content creation. From A/B testing to seamless data sharing with creative and editorial teams, modern-day production studios have more tools available to help achieve (and sometimes predict) success.

Consumption of video on Facebook in the mobile era is vastly different than traditional media. For example, 85 percent of Facebook native videos are viewed with no sound. Since Facebook rules constantly change, creative teams need to be able to quickly pivot and change “go-to” modes of video production.

McCann will discuss:

  • How content creators can identify and overcome new hurdles within the world’s biggest social network
  • How to incorporate user data and analytics into the video creation, social, and editorial processes
  • Learnings from the successes and failures of curation to be used for original content production
  • How to succeed in Facebook’s new silent theater
  • How to identify patterns in share rates on content by topic, video length, and dimension

Venue & Location

Venue One: Main Stage

1034 W Randolph St
Chicago, IL 60607





Social Media Week

10:30 AM - 10:55 AM

The Science Of Shareable Video: How Data Informs Creative Teams In The Facebook Video Era

Hosted by LittleThings