Social Media Week

McDonald’s is on a hot streak. In the U.S., sales are up more than 5% over the past two years. Globally, the multinational corporation has been busy using social to amplify existing partnerships at the Olympics, FIFA World Cup, and SXSW, as well as building employee and customer advocacy in the 120 countries McDonald’s has presences in around the world. In this fireside chat, Elly Deutch, Global Social Campaign & Advocacy Manager for McDonald’s, joins Toby Daniels, Executive Director of Social Media Week, the discuss how the brand is using social to build loyalty and strengthen its business worldwide.

Join this session and learn:

• How McDonald’s uses social platforms to amplify investments and partnerships in global tentpole events
• What core tenets are driving McDonald’s global approach to employee and customer advocacy
• How large, multinational brands like McDonald’s are structuring their teams for social media success
• Which tools and technologies McDonald’s employs to streamline their social strategy