From Social Success to Business Impact: How McDonald’s Translates Customer Engagement into Sales

11:20 AM - 12:05 PM

Hosted by McDonald's

Venue SIX10: Stage One 610 S Michigan Ave Chicago IL 60605




McDonald’s is on a hot streak. In the U.S., sales are up more than 5% over the past two years. Globally, the multinational corporation has been busy using social to amplify existing partnerships at the Olympics, FIFA World Cup, and SXSW, as well as building employee and customer advocacy in the 120 countries McDonald’s has presences in around the world. In this fireside chat, Elly Deutch, Global Social Campaign & Advocacy Manager for McDonald’s, joins Toby Daniels, Executive Director of Social Media Week, the discuss how the brand is using social to build loyalty and strengthen its business worldwide.

Join this session and learn:

  • How McDonald’s uses social platforms to amplify investments and partnerships in global tentpole events
  • What core tenets are driving McDonald’s global approach to employee and customer advocacy
  • How large, multinational brands like McDonald’s are structuring their teams for social media success
  • Which tools and technologies McDonald’s employs to streamline their social strategy

Venue & Location

Venue SIX10: Stage One

610 S Michigan Ave
Chicago, IL 60605





Social Media Week

11:20 AM - 12:05 PM

From Social Success to Business Impact: How McDonald’s Translates Customer Engagement into Sales

Hosted by McDonald's






  • Toby Daniels

    Moderator

    Toby Daniels

    Founder & Executive Director

    Social Media Week

    tobyd
  • Elly Deutch

     

    Elly Deutch

    Global Social Campaign & Advocacy Manager

    McDonald's

    EllyDeutch