2:00 PM - 2:45 PM
Hosted by Julius
Venue SIX10: Stage One 610 S Michigan Ave Chicago IL 60605
There is a phenomenon taking over the social marketing space known as “influencer marketing”. More and more brands are leveraging digital influencers to boost brand awareness and hopefully increase sales (the dreaded ROI). This is already happening in fashion, beauty and Health & Wellness to name a few. But it has become relevant in a variety of verticals.
Like social media was 5-7 years ago, influencer marketing is in it’s infancy; not yet a formal discipline in many organizations. However, it is quickly growing and it’s potential impact on a business resonating with many. We will explore the importance of finding your authentic voice, and the potential ROI of Influencer Marketing. We will dig into factors that are important when deciding on which influencer you want to work with and the advantages of the different types of influencer.
- Learn the importance of authenticity when selecting an influencer (and for an influencer to partner with the right brand)
- What does a successful influencer marketing campaign look like (some best practices)
- KPIs to keep in mind when measuring the success of a campaign
Venue & Location
Venue SIX10: Stage One610 S Michigan Ave
Chicago, IL 60605