The State of Influencer Marketing

2:00 PM - 2:45 PM

Hosted by Julius

Venue SIX10: Stage One 610 S Michigan Ave Chicago IL 60605




There is a phenomenon taking over the social marketing space known as “influencer marketing”. More and more brands are leveraging digital influencers to boost brand awareness and hopefully increase sales (the dreaded ROI). This is already happening in fashion, beauty and Health & Wellness to name a few. But it has become relevant in a variety of verticals.

Like social media was 5-7 years ago, influencer marketing is in it’s infancy; not yet a formal discipline in many organizations. However, it is quickly growing and it’s potential impact on a business resonating with many. We will explore the importance of finding your authentic voice, and the potential ROI of Influencer Marketing. We will dig into factors that are important when deciding on which influencer you want to work with and the advantages of the different types of influencer.

Audience takeaways:

  • Learn the importance of authenticity when selecting an influencer (and for an influencer to partner with the right brand)
  • What does a successful influencer marketing campaign look like (some best practices)
  • KPIs to keep in mind when measuring the success of a campaign

Venue & Location

Venue SIX10: Stage One

610 S Michigan Ave
Chicago, IL 60605





Social Media Week

2:00 PM - 2:45 PM

The State of Influencer Marketing

Hosted by Julius






  • Bryn Caruso

     

    Bryn Caruso

    VP Sales & Customer Success

    Julius

    BrynSanders2017
  • Gloria Stitt

     

    Gloria Stitt

    VP of Marketing

    Julius

    glostitt