The State of Social: Best Practices for an Evolving Media Landscape

10:50 AM - 11:35 AM

Hosted by 4C

Venue SIX10: Stage One 610 S Michigan Ave Chicago IL 60605




Social media continues to grab more marketing dollars and play an increasingly central role in overall brand strategy. To access social advertising growth and key trends, each quarter 4C analyses a representative sample of brands managed through the 4C Social Ads product on Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Snapchat.

Using data from the latest report, Aaron Goldman, CMO of 4C, will show participants how these channels are evolving and share best practices from leading marketers. 4C will include senior representatives from its premier clients to facilitate a first-hand panel discussion.

Audience takeaways:

  • Best practices for social advertising from marketers and publishers
  • Real world examples of social advertising success stories
  • Upcoming key trends in the social media landscape

Venue & Location

Venue SIX10: Stage One

610 S Michigan Ave
Chicago, IL 60605





Social Media Week

10:50 AM - 11:35 AM

The State of Social: Best Practices for an Evolving Media Landscape

Hosted by 4C






  • Liz Brock

     

    Liz Brock

    VP, Social Media

    Havas Media Group

    LilLizzyLouLou
  • Viji Davis

     

    Viji Davis

    Chief Marketing Officer

    Resolution Media

    VijiDavis
  • Aaron Goldman

     

    Aaron Goldman

    Chief Marketing Officer

    4C

    AaronGoldman
  • Emily Kramer

     

    Emily Kramer

    Senior Director

    Merkle

    emilyyalekramer
  • Scott Shamberg

     

    Scott Shamberg

    U.S. President

    Performics

    shamberg