Stories At Scale: Deploying UGC In Brand Storytelling

12:00 PM - 12:25 PM

Hosted by Storyful

Venue One: Main Stage 1034 W Randolph St Chicago IL 60607




Join Storyful’s Executive Director of Sales Jennifer Butte, as she discusses the rules of the road for discovering and deploying user-generated content (UGC) in brand storytelling, with guests David Hernandez, Executive Creative Director of Ogilvy Chicago and Cameron Friedlander, Marketing Technology from KCC Global. The session will discuss how brands are utilizing UGC in their storytelling and how brands are becoming publishers.

Attendees will walk away with:

  • a clear understanding of how to navigate the challenges of real-time social publishing
  • how to structure agency to brand teams to succeed in this dynamic environment

Venue & Location

Venue One: Main Stage

1034 W Randolph St
Chicago, IL 60607





Social Media Week

12:00 PM - 12:25 PM

Stories At Scale: Deploying UGC In Brand Storytelling

Hosted by Storyful






  • Jennifer Butte

     

    Jennifer Butte

    Executive Director of Sales

    Storyful

    butteyjl
  • Cameron Friedlander

     

    Cameron Friedlander

    Marketing Technology

    KCC Global

    toyrobots