Using Bots to Drive Business and Bring Brands to Life

3:20 PM - 4:05 PM

Hosted by R/GA Chicago

Venue SIX10: Stage One 610 S Michigan Ave Chicago IL 60605




Using the example of a recently created chatbot named Rose, Matt Marcus, VP, executive creative director and Michael Morowitz, executive technology director at R/GA Chicago, will join their client partner, Mamie Peers, VP of digital marketing at The Cosmopolitan of Las Vegas, to discuss the incredible and growing impact AI is having on business.

The sassy chatbot, created earlier this year for The Cosmopolitan, illustrates why innovations in “branded intelligences” will inevitably compel every organization to create a digital expression of its brand for one-to-one interactions with end users. Matt, Michael and Mamie will share best practices around branded intelligences and highlight how bots drive real business results – including Rose herself driving increased customer satisfaction and spend.

Audience takeaways:

  • The number of chatbots in the messenger store grew from 11K – 40K in the last year – learn what’s behind that rapid growth.
  • Understand what types of brands can benefit most from chatbots and what are the greatest challenges to creating these valuable branded intelligences.
  • With all the functionality, more flexibility and none of the friction, will branded intelligence completely replace apps?

Venue & Location

Venue SIX10: Stage One

610 S Michigan Ave
Chicago, IL 60605





Social Media Week

3:20 PM - 4:05 PM

Using Bots to Drive Business and Bring Brands to Life

#SMWUsingBots






  • Matt Marcus

     

    Matt Marcus

    VP, Executive Creative Director of Business Transformation

    R/GA

    matt_marcus
  • Michael Morowitz

     

    Michael Morowitz

    Executive Technology Director

    R/GA

    mmorowitz