Using Social Media to Personalize Syndicated Content

10:30 AM - 12:00 PM

Hosted by IIT Stuart School of Business

IIT - Stuart Downtown Campus 565 W Adams St, Room 370 Chicago IL 60661




Ever wonder why there are so many surveys on Facebook? This session will explore the use of social media and crowd sourcing as a way to personalize content. Specifically, it will demonstrate how the government curation and recommendation site eDemocracy.com leverages its viewers to categorize news and events and create customized feeds based on political pre-disposition. We’ll discuss different strategies used, experiments tested, and lessons learned along the way.

Get back into the classroom with this session, which is part of a graduate course in Social Media Marketing Analytics in the Marketing Analytics and Communication program at IIT Stuart School of Business. Guest speaker Scott Madlener of eDemocracy.com will bring his understanding of the impact technology has on human behavior and his expertise in blending branding with direct response.


Venue & Location

IIT - Stuart Downtown Campus

565 W Adams St, Room 370
Chicago, IL 60661





Social Media Week

10:30 AM - 12:00 PM

Using Social Media to Personalize Syndicated Content

Hosted by IIT Stuart School of Business






  • Scott Madlener

    Scott Madlener

    Director of Marketing

    MarketPlaces LLC

    madlener