We're in a Vertical Video Era. Now What?

11:00 AM - 11:45 AM

Hosted by Adaptly

Venue One: Main Stage 1034 W Randolph St Chicago IL 60607




The way people and brands communicate has changed, with visuals, specifically video, becoming a primary means to deliver messages versus text. Snapchat spearheaded the use of vertical video, which mirrors the way consumers typically hold smartphones. Because it’s been proven that users are up to nine times more likely to watch vertical video ads through to completion, other platforms have been quick to follow suit. In this session, Adaptly will discuss what this new vertical video era means for consumers, brands, and agencies alike.

Attendees with walk away with insights into:

  • How agencies and brands should incorporate vertical video in their marketing mix
  • Challenges around constantly evolving video formats
  • Vertical video best practices

Venue & Location

Venue One: Main Stage

1034 W Randolph St
Chicago, IL 60607





Social Media Week

11:00 AM - 11:45 AM

We're in a Vertical Video Era. Now What?

#SMWAdaptly






  • Jeff Kauffman

     

    Jeff Kauffman

    Media/Group Head

    The Richards Group

    jeffkauffmanjr
  • Charlie Neer

     

    Charlie Neer

    SVP of Revenue

    Adaptly

    charlieneer
  • Megan Presslak

     

    Megan Presslak

    Associate Digital Media Manager

    Allstate

    mpresslak