Working with Social Influencers in Today’s Communication Landscape

11:00 AM - 11:25 AM

Hosted by Edelman Chicago

Venue SIX10: Stage Two 610 S Michigan Ave Chicago IL 60605




It’s no surprise to anyone that the way we communicate has changed over the years and that’s all thanks to technology and social media. In this ever-changing environment, brands are always looking for ways to connect with consumers and potential customers but often times fall flat.

How can brands build a rapport with their communities in a genuinely engaging way? How can they gain new customers or brand advocates in an authentic way? How can they create interesting and new messaging to talk about their products without boring their audience?

Talking at consumers or sending out stale brand messaging does not work, we all know that. The social and digital media landscape is like Times Square on New Year’s Eve; ads are everywhere and consumers tend to tune them out. By engaging with Influencers brands can leverage authentic voices that people really trust online in completely different ways. These Influencers can serve as brand ambassadors and help brands really connect with digital and social audiences… if done the right way.

There are many best practices to follow when leveraging Influencers, so join Edelman’s Crystal Duncan to talk through the easiest and most effective way to build out your Influencer Marketing strategy and how help building your brand with support from these online personalities!

Audience takeaways:

  • History of Influencer Marketing
  • What today’s Influencer Marketing landscape is like (where are the influencers, who are they, etc.)
  • How does Influencer Marketing support other traditional Advertising, Marketing and PR efforts
  • Best Practices in working with Influencers
  • How to build in Influencer Marketing practice vs. one-off campaigns and the benefits

Venue & Location

Venue SIX10: Stage Two

610 S Michigan Ave
Chicago, IL 60605





Social Media Week

11:00 AM - 11:25 AM

Working with Social Influencers in Today’s Communication Landscape

Hosted by Edelman Chicago