A World Beyond Ad Blockers: Using Relevance to Take Control of Social Marketing

1:30 PM - 2:30 PM

Hosted by Brand Networks

Masterclass Room 1 - The Merchandise Mart 222 W Merchandise Mart Plaza Chicago Illinois 60654




Ad blockers don’t signal the end of digital advertising. They’re just sending marketers a message: be relevant, be social…or be ignored.

In this deep-dive presentation, Brand Networks, the leading provider of native social advertising and content marketing solutions, will walk you through the power of social relevance, how it helps make ad blockers irrelevant, and the steps you must take to have effective, efficient, hyper-targeted paid and organic interactions with your prospects across the major social platforms.

Specifically, you’ll learn:

  • The three pillars on which you need to build your social campaigns in order to be truly relevant to your audience
  • How to use real-world data like weather forecasts, TV ads, and sports scores to automatically send targeted social campaigns to your ideal customers
  • How to optimize your social marketing efforts across owned, earned, and paid media
  • Next steps you can take via real-world case study data

Venue & Location

Masterclass Room 1 - The Merchandise Mart

222 W Merchandise Mart Plaza
Chicago, Illinois 60654





Social Media Week

1:30 PM - 2:30 PM

A World Beyond Ad Blockers: Using Relevance to Take Control of Social Marketing

Hosted by Brand Networks






  • Kyle Psaty

    Kyle Psaty

    Director of Product Marketing

    Brand Networks

    KylePs80
  • Wayne St. Amand

    Wayne St. Amand

    VP of Global Marketing

    Brand Networks

    WayneSaint