A World Beyond Ad Blockers: Using Relevance to Take Control of Social Marketing
1:30 PM - 2:30 PM
Hosted by Brand Networks
Masterclass Room 1 - The Merchandise Mart 222 W Merchandise Mart Plaza Chicago Illinois 60654
Ad blockers don’t signal the end of digital advertising. They’re just sending marketers a message: be relevant, be social…or be ignored.
In this deep-dive presentation, Brand Networks, the leading provider of native social advertising and content marketing solutions, will walk you through the power of social relevance, how it helps make ad blockers irrelevant, and the steps you must take to have effective, efficient, hyper-targeted paid and organic interactions with your prospects across the major social platforms.
Specifically, you’ll learn:
- The three pillars on which you need to build your social campaigns in order to be truly relevant to your audience
- How to use real-world data like weather forecasts, TV ads, and sports scores to automatically send targeted social campaigns to your ideal customers
- How to optimize your social marketing efforts across owned, earned, and paid media
- Next steps you can take via real-world case study data
Venue & Location
Masterclass Room 1 - The Merchandise Mart
222 W Merchandise Mart PlazaChicago, Illinois 60654