Your Product Is Anti-Social, Packaging As The New Earned Media

2:30 PM - 3:30 PM

Hosted by R/GA

Willis Tower, 82nd Floor 233 S. Wacker Drive Chicago IL 60606




Social media can remove walls between a brand and their consumers, but a customer’s personal experience with a product creates the most memorable social moment. And consumer trends suggest these customers are eager to engage with brands in new ways. Both emerging and readily available technology enables products and packaging to expand their current context of use. How can brands apply what they’ve learned from successful social media campaigns to create Smart Packaging that re-engage consumers, becoming owned media and driving earned media? The role of packaging is about to change… Come learn how.

Event Room: North Hall


Venue & Location

Willis Tower, 82nd Floor

233 S. Wacker Drive
Chicago, IL 60606





Social Media Week

2:30 PM - 3:30 PM

Your Product Is Anti-Social, Packaging As The New Earned Media

Hosted by R/GA






  • Matt Marcus

    Matt Marcus

    VP, Executive Creative Director of Business Transformation

    R/GA

    matt_marcus
  • Michael Morowitz

    Michael Morowitz

    Executive Technology Director

    R/GA

    mmorowitz
  • Kathryn Worthington

    Kathryn Worthington

    Head of Insights and Planning

    R/GA

    kk_worthington