2:30 PM - 3:30 PM
Hosted by R/GA
Willis Tower, 82nd Floor 233 S. Wacker Drive Chicago IL 60606
Social media can remove walls between a brand and their consumers, but a customer’s personal experience with a product creates the most memorable social moment. And consumer trends suggest these customers are eager to engage with brands in new ways. Both emerging and readily available technology enables products and packaging to expand their current context of use. How can brands apply what they’ve learned from successful social media campaigns to create Smart Packaging that re-engage consumers, becoming owned media and driving earned media? The role of packaging is about to change… Come learn how.
Event Room: North Hall
Venue & Location
Willis Tower, 82nd Floor233 S. Wacker Drive
Chicago, IL 60606