Toby Daniels

Founder & Executive Director, Social Media Week


Toby is the Co-Founder and CEO of Crowdcentric Media and Founder and Executive Director of SMW.

In 2009 Toby founded Social Media Week, a leading news platform and worldwide conference that takes place in 20+ countries around the world. SMW’s mission is to curate and share the best ideas, innovations and insights into how social media and technology are changing business, society and culture around the world.

Prior to Crowdcentric, Daniels was the Managing Director of Online Creative Communications, a London based digital agency which he managed for 7 years.

As a thought leader on a range of topics at the cross-section of media, technology and communications, Toby has been featured extensively in mainstream and trade media, including articles on CNN.com, The NY Times, The Next Web, Huffington Post, BBC, PSFK and Fast Company. He speaks regularly at conferences and has given talks at PdF Latin America in Santiago Chile, Social Media Brazil in São Paulo, PDMA’s Co-Creation Conference, Phoenix, SXSW, Austin and Digital Hollywood, Los Angeles. In 2013, The Next Web named Toby as one of New York’s 50 NYC Tech Entrepreneurs You Need to Know About.

In 2014 Toby co-curated the book On! The Future of Now, with the proceeds going towards supporting clean water projects in the developing world.

In addition to his professional endeavors, Toby is also a passionate contributor to a number of non-profit organizations, including CampInteractive, whose mission is to inspire and equip underserved students with the skills in computing, leadership, and professionalism needed to thrive in the Internet economy and beyond.

Upcoming SMW Events


Past SMW Events

Opening Remarks with Founder & Executive Director, Toby Daniels

9:00 AM - 9:10 AM

Hosted by Social Media Week

The Broad Stage


CLOSING KEYNOTE: Empathy is the #1 Most Important Value in Business with Gary Vaynerchuk

4:20 PM - 5:00 PM

Hosted by Social Media Week

Sheraton Times Square


Opening Remarks with Founder & Executive Director, Toby Daniels

9:00 AM - 9:10 AM

Hosted by Social Media Week

Sheraton Times Square


Opening Remarks with SMW's Founder & Executive Director, Toby Daniels

9:00 AM - 9:10 AM

Hosted by Social Media Week

QEII Centre: Fleming Stage


Music and GIFS: The Next Wave of Content Creation and Consumption

3:10 PM - 3:35 PM

Hosted by Social Media Week

QEII Centre: Fleming Stage


From DTC to IRL: How Parachute Expanded from Online-Only to Integrated Retail

3:10 PM - 3:35 PM

Hosted by Social Media Week

The Broad Stage


Marketing with Eaze: How to Overcome Challenges in a Highly Regulated Industry

11:35 AM - 12:15 PM

Hosted by Social Media Week

The Broad Stage


Keeping the Fyre Alive: A Conversation with Andy King

12:25 PM - 1:05 PM

Hosted by Social Media Week

The Broad Stage


Keeping the Fyre Alive: A Conversation with Andy King

10:40 AM - 11:05 AM

Hosted by Andy King

Sheraton Times Square: Stage 1


Opening Remarks with SMW's Founder & Executive Director, Toby Daniels

9:00 AM - 9:10 AM

Hosted by Social Media Week

The Broad Stage