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VP, Executive Creative Director of Business Transformation, R/GA
As VP, Executive Creative Director of Business Transformation, Matt leads the Systematic Design program within R/GA’s Business Transformation unit, partnering closely with Brand Design, Technology, and Insights & Planning across offices. In this position, he is responsible for helping clients identify, define, and design digitally supported services and products that impact future growth. Matt’s diverse experience across product design, service design, and business strategy experience across an eclectic set of roles brings a widely diverse view of technology and customer experience.
Matt has more than 20 years of product design, service design, and business strategy experience across an eclectic set of roles. He has built three startups as CMO and cofounder. Recently returning to R/GA after serving as CMO at Gemvara, he was the first creative leader in R/GA’s Chicago expansion, growing the office from three employees to its current scale. Before his first stint at R/GA, Matt established Gucci’s global e-business presence as the Worldwide Director of E-Division, building teams and digital capabilities across 11 countries. Matt has also previously worked as a global digital systems consultant for companies such as Ermenegildo Zegna, National Geographic, Lego, Staples, Gucci Group, and Brooks Brothers.
Matt has a master’s degree in design planning from the Institute of Design, Illinois Institute of Technology, where he acted as an adjunct professor. He also holds a BA from the University of Wisconsin, with a focus on film narrative. An avid outdoorsman and paddler, Matt enjoys finding time to run a river when the currents can compel him.
Matt has spoken at many industry events about the intersection of marketing and technology and how that point drives business innovation. He’s been a featured speaker at several Association of National Advertisers events, Social Media Week, Futurist Conference Berlin, Innovation 2001 Javitz Center. He also recently contributed to an AdAge piece on chatbots, which can be viewed at http://adage.com/article/digital/marketers-betting-bots/309767/.