#SMWChicago NOW MERGED WITH #SMWNYC
Jason M Peterson
Chairman & Chief Creative Officer, Havas
Jason M Peterson is the Chief Creative Officer of Havas North America and is based in Chicago. Jason’s 20 years of experience have made him a mainstay in both the ad industry and in the world of social media. Known for igniting cultural conversations across all channels, he understands the critical role social media plays in brand storytelling.
His innate sense of digital media and acute understanding of the coveted Millennial market has put him ahead of the curve on modern brand building—firmly believing that art, music, fashion, and design hold the answers to every brand’s problem. Jason has cultivated a group of culture creators – people who look for the fringes of pop culture to help brands get ahead of trends before the mass market does.
A true social media junkie, Jason is one of the most influential social presences in Chicago; to date he has amassed over 1 million Instagram followers and 100,000 Snapchat followers. Widely known for his monochromatic, aerial aesthetic, Jason’s artistic eye captures the world via drone, helicopter and boat. He’s been invited to shoot Lollapalooza, the Chicago Bulls the Chicago Fire and more with his sponsor, Leica.
Most recently, Jason was named as one of Business Insider’s 30 most creative people in advertising in 2016. If you see him on the street behind the lens of his camera, please say hello. His energy is infectious and he’s always game to engage in conversation.