#SMWChicago NOW MERGED WITH #SMWNYC
U.S. President, Performics
Scott Shamberg has served in executive-level roles for large companies, run marketing programs for Fortune 100 clients and been involved in early stage start-ups. He has over 15 years of experience in media and digital marketing, just over 11 years of senior-level parenting experience and 43 years serving as a Chicago sports fan, most years tougher than others. Most recently, Scott served as Managing Director at TPN, an Omnicom retail-marketing agency where he led marketing, business development and emerging commerce. During that time, he restructured the agency to better support rapid growth, created and implemented a retail technology solution set and led winning pitches for Brown Forman & Comcast. Prior to TPN, Scott was member of the founding team and the VP of Marketing at Marqeta, a Greylock Partners and Granite Ventures backed payment start-up. There, he helped raise capital in Silicon Valley and led efforts on branding, business development and customer acquisition. This start-up experience followed 8 years at Critical Mass, another Omnicom company, as GM, SVP Marketing and Media. There, he built the Experience Distribution practice, a methodology to recognize the evolution of digital consumer behavior and to form integrated communication within highly used channels. As a member of the executive team, he built the practice from a 5-person group to 35+ team, helped grow the company from $30M in revenue to $90M and led the Chicago office.
Scott graduated from The University of Iowa with a B.A. in Communication and a new respect for corn. He also holds an M.B.A from Loyola University in Chicago, where he participated in one of its first ecommerce programs.
His parenting experience includes overseeing his daughter Ava (11) and son Gabe (8). He and his wife Cari live in Highland Park, where Scott spends his free time listening to music his children hate (but will hopefully come to appreciate one day), trying to get in shape to run another marathon and, when the moment strikes him, writing comedic satire for himself and The Huffington Post. He says the greatest moment of his life is a tie: Paul Konerko’s grand slam in Game 2 of the 2005 World Series or the birth of his two children. When his children ask him this question, he tends to lie.