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As an innovator and leader in the digital media space, Ryan Detert has advised, invested, and built companies that revenue in the tens of millions. As CEO of Influential, a patent-pending Data-First Influencer Platform, Detert has brought top influencers, brands, press, and financing to his venture-backed company, which has offices in Beverly Hills, NYC, and Las Vegas.
Starting as an influencer himself, he amassed millions of followers on accounts like @Travel, @FashionAndStyle, and @Automotive, to create verticals that agencies and brands needed. Detert has brought over 10,000 of the most engaged social media influencers onto the Influential platform, and used third-party data and technology to turn the wild west of social into an agency-friendly media buy across Instagram, Twitter, Facebook, Snapchat, YouTube, and Vine.
In 2015, Influential partnered with IBM Watson to launch a technology platform that provides a cognitive service that extracts and analyzes a spectrum of personality attributes (Big 5, Values, and Needs), to help discover actionable insights about people, and in turn, guides end users to highly personalized interactions. Through natural language processing and machine learning, the platform can reveal insights from large amounts of unstructured data.
Through Influential, Detert has led campaigns for top advertising agencies and holding companies including Dentsu, Interpublic, Omnicom, Publicis and WPP, for global brands like Sony Pictures, Nestle, Coca Cola, Kia Motors, General Mills, Unilever, and even The United Nations. He has also been featured in publications like Forbes, Inc., Adweek, Venture Beat, Wall Street Journal and has appeared on broadcast TV shows Entertainment Tonight, HLN’s The Daily Share, and Good Morning Britain.